Retail.
Built alongside you.
We help beauty and wellness brands enter and grow retail in the Benelux. From retail readiness to commercial execution. Not from the sidelines. In the day to day of retail.
Understanding what retailers need.
Building what brands can grow on.
Retail should grow your brand. Not dilute it.
Most brands enter retail with one perspective. Either they know how to build a brand, or they know how retail works. Rarely both. That gap is where brands lose.
Getting listed is not the hard part. Pricing, margins, retailer fit and execution are. That is where most brands fall short.
Studio of Frame brings both sides of the table. The full picture of what it takes to enter retail, perform in it and grow from it.
Three stages.
Build
Building the commercial foundations retail requires: pricing, margins, positioning and retailer fit.
Launch
Buyer conversations, negotiations and launch execution to get retail off the ground.
Perform
Forecasting, retail management and commercial optimisation that makes retail perform.
International brands entering the Benelux. Dutch brands ready to scale.
Entering the Benelux market
Navigating a new market is complex. We stand alongside you from start to finish to ensure a successful market entry. Together, we build a solid and scalable foundation in retail, setting you up for long-term success in the Netherlands, Belgium and Luxembourg.
Scaling in retail
We have seen first-hand how many successful brands struggle to scale in retail. We harmonize target audience, pricing, brand identity and sales channels into an end-to-end commercial strategy and execution. This ensures your product can scale faster while brand power is strengthened.
We step in, take ownership and build alongside you.
Retail environments we know from the inside.
We work with a carefully selected network of retailers across the Netherlands, Belgium and Luxembourg.
Few brands. Real partnership.
We work with a limited number of beauty and wellness brands so we can stay close to the day to day of growth.
We are the commercial extension of your brand.
We don't advise from the outside. We roll up our sleeves and build alongside you.
We cover both sides of the negotiation table.
With experience on both the retailer and supplier side, we know how to create the conditions your brand needs to succeed.