Retail.
Built alongside you.
We help beauty, wellness and lifestyle brands enter and grow retail in the Benelux. From getting retail-ready and opening the right doors to managing the business once you're on shelf.
Not from the sidelines. In the day-to-day of retail.
So you can focus on building the brand, while we build the retail business behind it.
Understanding what retailers need.
Building what brands can grow on.
Getting on shelf is only the beginning.
A listing is a milestone. Making it successful is where the real work starts.
From pricing, margins and retailer fit to sell-through, forecasting and account management, we focus on what happens before, during and especially after launch.
With experience from both the retailer and brand side, we understand what it takes to enter retail, perform in it and grow from it.
Three stages.
Build
Building the commercial foundations retail requires: pricing, margins, positioning and retailer fit.
Launch
Buyer conversations, negotiations and launch execution to get retail off the ground.
Perform
Forecasting, retail management and commercial optimisation that makes retail perform.
International brands entering the Benelux. Dutch brands ready to scale.
Entering the Benelux market
Navigating a new market is complex. We stand alongside you from start to finish to ensure a successful market entry. Together, we build a solid and scalable foundation in retail, setting you up for long-term success in the Netherlands, Belgium and Luxembourg.
Scaling in retail
We have seen first-hand how many successful brands struggle to scale in retail. We harmonize target audience, pricing, brand identity and sales channels into an end-to-end commercial strategy and execution. This ensures your product can scale faster while brand power is strengthened.
We step in, take ownership and build alongside you.
Retail environments we know from the inside.
We work with a carefully selected network of retailers across the Netherlands, Belgium and Luxembourg.
Few brands. Real partnership.
We work with a limited number of beauty, wellness and lifestyle brands so we can stay close to the day to day of growth.
We are the commercial extension of your brand.
We don't advise from the outside. We roll up our sleeves and build alongside you.
We cover both sides of the negotiation table.
With experience on both the retailer and supplier side, we know how to create the conditions your brand needs to succeed.